In 1837, William Procter and James Gamble started making and selling soap and candles in Cincinnati, Ohio. This marked the beginning of a rich heritage of soap making for Procter & Gamble.For more than 50 years, Safeguard has delivered on the commitment to provide the best protection against disease-causing germs of any antibacterial soap. With a presence in more than 15 countries, Safeguard continues to introduce new innovations and education programs that help make families smarter and stronger in the fight against harmful germs.
1967
The first of many scientific studies proving the efficacy of Safeguard is published. The research shows that Safeguard reduces skin infections by 44%.
For the rest of the decade, Safeguard continues to outperform leading soaps in the market with its unique combination of effective germ protection and mildness.
Learn more about Safeguard and germ protection.
1990
In the 1990s Safeguard reaches more families than ever around the world as the brand is launched in international markets including China and Pakistan.
2008
Safeguard joins a group of partners to introduce the first Global Handwashing Day to help spread the message that clean hands can save lives. Today, people from more than 100 countries come together to celebrate the event.
Learn more about Global Handwashing Day.
2008
After a major earthquake in Sichuan in 2008, Safeguard begins working with disaster relief agencies around the world to provide soap and sanitation facilities to help families protect themselves from disease.
2010
Safeguard introduces its first liquid hand soap.
2011
Safeguard introduces its first hand sanitizer.