A History of Germ Protection
In 1837, William Procter and James Gamble started making and selling soap and candles in Cincinnati, Ohio. This marked the beginning of a rich heritage of soap making for Procter & Gamble.For more than 50 years, Safeguard has delivered on the commitment to provide the best protection against disease-causing germs of any antibacterial soap. With a presence in more than 15 countries, Safeguard continues to introduce new innovations and education programs that help make families smarter and stronger in the fight against harmful germs.
1963
Procter & Gamble launches Safeguard Deodorant and Antibacterial soap in the U.S. in response to increasing consumer demands for odor and germ protection. Clinical tests reveal that Safeguard reduces bacterial skin count by 99.3%.
Learn more about the relationship between germs and body odor.
1966
Safeguard launches in international markets, beginning in the Philippines.
Learn about the 15 countries where Safeguard can be found today.
1967
The first of many scientific studies proving the efficacy of Safeguard is published. The research shows that Safeguard reduces skin infections by 44%.
For the rest of the decade, Safeguard continues to outperform leading soaps in the market with its unique combination of effective germ protection and mildness.
Learn more about Safeguard and germ protection.
1970
In the 1970s, Safeguard transforms into the perfect bar soap to protect the whole family: “Richer, Livelier Lather Safeguard – The Perfect Family Soap” with coconut oil.
Discover germ protection tips for your family.
1990
In the 1990s Safeguard reaches more families than ever around the world as the brand is launched in international markets including China and Pakistan.
1992
Safeguard introduces its first Liquid Antibacterial Soap.
See all of the products Safeguard offers today.
2004
Safeguard introduces its first body wash.
See all body wash products.
2008
Safeguard joins a group of partners to introduce the first Global Handwashing Day to help spread the message that clean hands can save lives. Today, people from more than 100 countries come together to celebrate the event.
Learn more about Global Handwashing Day.
2008
After a major earthquake in Sichuan in 2008, Safeguard begins working with disaster relief agencies around the world to provide soap and sanitation facilities to help families protect themselves from disease.
2010
Safeguard introduces its first liquid hand soap.
2011
Safeguard introduces its first hand sanitizer.
2014
Safeguard introduces its new formula for protection, GermShield+, which protects against more germs longer than any other antibacterial soap.
Learn more about the fighting power of Safeguard with GermShield+.
